The Beauty Community

The Beauty Community

I'm going to discuss the beauty community as of today November 4th, as a content creator I have a little bit of inside scoop and as a consumer I know about some stuff as well.

Key Issues

• Over Saturation with creators
• Over Saturation with brands
• In it for the money
• Dog Eat Dog community
• It's not what you know, it's who you know

Over Saturation With Creators

When I tell you that the Beauty Community has become amongst the most saturated of all the communities I am not joking. Everywhere you turn on YouTube, Instagram, Twitter and Facebook you will see beauty "gurus" or beauty "influencers". I put those in quotations not because I think they are invalid terms but rather because there are so many different terms used. Every day new content creators are coming out of the wood work and trying to make a name for themselves. This has become a difficult thing to do due to algorithm changes on both Instagram and YouTube. If you aren't already a known person both platforms have made it impossible to grow or gain a decent following. Nonetheless, creators continue making accounts in hopes that this will someday change. It is not a good time to be trying to create beauty content right now. 

Over Saturation With Brands

Now I do not mean that there are so many brands out there that its overwhelming, there always has been and I imagine there always will be. I'm talking about product launches and new collections. This has become a large problem for many creators and collectors because they simply cannot keep up with the hype since it does cost a fair amount for products already before adding in launch after launch after launch. Anastasia Beverly Hills a popular makeup brand has recently come under fire for this exact reason due to dropping two palettes for the original brand and a whopping FIVE palettes under the Norvina Sub-Brand within literally a month and a half. Personally, I get that when you're creating a sub-brand you kind of need to drop multiple products all at once but I get how this can be troubling to many.

In It For The Money

A lot of creators at this point are focused on making money and not about transparency and creating for passion anymore. It used to be that you would go on Instagram and YouTube and see the creators who had a very obvious passion for what they were doing. Now, it's not like that at all and people are trying to make it big just to make some money. The days of honest reviews or creating to inspire are gone for about 75% of creators. 

Dog Eat Dog Community

This is a major issue. Back in 2017 or even the beginning of 2018 creators would help each other out and share ideas and even brand contacts. Today on the other hand, nobody wants to tell you anything and good luck trying to get brand contacts. Basically everyone is in it for themselves, you'll find a few who are still good people but it's like finding a needle in a haystack trust me. There is the odd time people will help you but they will ALWAYS want something in return. It's lonely being a creator and that's something you will have to prepare for and I learned it the hard way. 

It's Not What You Know, It's Who You Know

I mean that in the most literal sense ever, if you know someone famous you're set. You'll have all the leg work done to find brand deals and go on influencer trips without lifting a finger. It does not matter to 90% of brands how much talent you have or what you can bring to the table. The brands want the people who know someone famous that can endorse their brand for even a second. It is a numbers game and if you aren't big yourself or know someone who is start hustling and hope for a miracle. 

Conclusion

I'm sharing this with you guys because it needs to be known what is really happening in the beauty community without all of the drama of throwing names into it. 

I hope you all appreciate this insight!

XO Tiffany